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Branded Generics

At Hetero, we believe that our expertise has to be leveraged for greater good. With the diverse range of generics across therapies in our product portfolio, Hetero has been realizing its organizational goal of bringing high-quality medicines within affordable reach of patients through branded generics.

We have been successfully serving to the domestic market (India) since 1994 through our specialised marketing arm Hetero Healthcare Ltd. The organisation, buoyed by six specialised marketing divisions and 2000 strong field force is reaching out to medical practitioners in over 400 territories in India. Recognised as a market leader in ARV, Oncology and Anti-bacterials, Hetero healthcare has laid emphasis on enhancing patient awareness and continuing medical education (CMEs) for doctors.

In our mission to enhance global access to affordable medicines, we are currently focussing on expanding our presence in emerging markets such as Latin America, Asia, Africa, CIS and other key countries. We are strengthening our front-end presence by establishing strong distribution networks and specialized sales force and by actively reaching out to doctors and patients in these markets.

Branded generics division is intended to bring access to high-quality medicines within affordable reach of markets across the globe.

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